Do not index
Do not index
Advocating UX in non-design organisations
Great question—it's a big topic!
In short, it's an uphill battle, not for the faint of heart, but absolutely necessary.
Here’s what I’d suggest:
Build alliances
- Find people across different teams who support your vision—product managers, devs, marketing, etc. The more allies, the better.
- Connect with decision-makers. It’s key to get leadership on your side so design is considered when big decisions are made.
Educate and train
- Help everyone understand why design matters. Run workshops, casual sessions, or just show how design fits into what they’re doing.
- Keep supporting them after the training. Be available to help apply design thinking to their work and answer any questions that pop up.
Promote internally
- Share success stories, data, and small wins to show how design is making a difference. The more results you can show, the more people will buy in.
- Talk about the design process, not just the results. Share how design thinking solves problems and leads to better outcomes.
- Don’t wait for people to find you—actively promote your work through emails, Slack updates, or internal newsletters to keep design top of mind.
Watch this video where I explain how I built a UX culture in a company that didn’t believe in UX:
Want to learn more about UX Management?
Check out UX Management Playbook — made for first-time managers building healthier and happier design teams.
