Hit a roadblock 🚧 managing designers?

Turning first-time managers to kickass UX leaders.
A playbook with simple step-by-step guides.

TRUST BY TEAMS AT

Designers learn design,
but ignore people management

The 5 biggest mistakes most UX managers make

Non-designer centric career path

Non-designer centric career path

Dictated and create by a different department within the organisation.

Use of legacy tactics

Use of legacy tactics

Inherit old management tactics passed down by their legacy organisation.

Non-relatable goals

Non-relatable goals

Impersonal and impractical goals that lowers morale & motivation.

Reactive team culture

Reactive team culture

Problem solving on-the-fly, instead of proactively creating a desired culture.

Trivial engagement tactics

Trivial engagement tactics

Engaging designers in meaningless ways affecting the team’s retention.

These things matter — because they are actively preventing you from growing your design team.

A lifesaver for UX managers

Created from practical experiences on building a happy & healthier design team.

Unhappy & unproductive design team

UX Managers Playbook

Battle-tested experiments to improve team culture

UX Managers Playbook

Management Playbook for
first-time managers

Your all-in-one toolbox
for UX management

23+ Docs, 40+ Templates, 145+ Pro Tips. Built right in Notion.

UX Management Playbook
UX Management Notion Illustration
Robust UX Career Ladder

Robust UX
career ladder

Offer concrete career progression (from junior to principal), identify opportunities, and grow a designers career — with 80+ real examples.

A holistic view of a designer’s skillset divided into 4 focus areas, each of which has 4 different skills. Each skill is further divided into 5 different competencies.

UX Career Ladder Template
Value Driven Goals

Values-driven
goals setting

Provide guidance, direction, and set goals that really matters for your designers.

A 6-step guide to personal & professional development through goal design.

6 Steps To UX Goals
Insights from UX Managers

Real experience,
real tactics

Real world tips from 100s of hours of design team management — prevent making the same mistakes as inexperience noobs.

UX Management Playbook Pro Tips

Your favourite tools

Created on the platforms you love — Notion, Google, Mural, Figma, etc.

Presentations, surveys, interview scripts, spreadsheets, you name it!

UX Manager Tools

Bitesize information designed for visual thinkers like ourselves.

Crafted step-by-steps that give you the concise information, when you need it.

Easy to follow

UX Management Playbook Features

Ready-to-use industry-standard templates that work.

Spend less time documenting, more time working with your team.

Copy, paste, & go

UX Management Playbook Templates

Supercharge your design management career

👩‍💻

Senior designers

Grow your skill set & toolbox.

Increase your income as a UX designer by adding to your people management skills to your toolbox — Start thinking strategically!

Learn team building from Culture as Strategy to creating a Support System.

Get the promotion you deserve and start leading others.

Supercharge UX Design Managers

👩‍💼

New managers

Build your confidence with proven tactics.

Take management seriously, and start implementing quick wins to create a healthier and happier team.

Whether you’re a first-time manager or seasoned veteran, we break down the most common problems a UX team faces with simple play-by-plays.

🦄

‍Design leaders

Train your leaders.

Standardise how your organisation approaches building effective teams by providing your design leads a Playbook.

Coach them in creating a desired culture on topics from getting to know designers, culture as strategy, to setting goals, challenging your team, and building a support system.

UX Managers and Leaders

Use by all kinds of industry leaders

UX Management Playbook Reviews
UX Management Playbook Reviews
UX Management Playbook Reviews
UX Management Playbook Reviews
UX Management Playbook Reviews
UX Management Playbook Reviews

Let’s recap, UX Management Playbook will give you

Happy UX Managers

✔ Clear career progression for your UX design team

✔ Goal creation that motivates them intrinsically

✔ A human-centred approach to building culture

✔ Gen Z management tactics

✔ Solutions to engage any designer

UX Management Playbook
$99.00
Lead your design team

For creating a strong culture

Includes:

✔ Full access to 23 Management Plays

✔ Unlock 40+ templates & 145+ pro tips

✔ Works with onsite, remote, & hybrid teams

✔ Duplicate & customise all Notion pages

✔ One-time purchase & lifetime updates

Get access →

Senior Designer Bundle
$199.00
Become a leader

For leading design teams

4 Products:

✔ UX Interviews Masterclass

✔ UX Playbook

✔ UX Growth Playbook

✔ UX Management Playbook

Bonus

✔ Portfolio critique vault (80+ videos)

✔ Exclusive Slack community

Get instant access →

Ask your company

Most designers had their company invest in this playbook even if they didn’t have a formal education budget.

Designers leaders building teams

Questions & answers

Can’t find the answers here? Contact me

  • 1️⃣ Buy the ONLY UX Management Playbook on the internet.

    2️⃣ Start using each Play with your UX team with step-by-step and pro tip guidance.

    3️⃣ Duplicate templates and fill in the placeholders..

    4️⃣ Start building a kickass company and design team culture.

  • This is NOT a checklist.

    This is NOT a list of links to resources.

    This is NOT random articles on the internet.

    Each UX Management Play is crafted from years of experience to simplify people management.

    I’ve led successful design teams and created some of the most well-known products. This was a way for me to standardise how I manage designers.

    And after 8+ years of experience with startups and corporates, working with 100+ of designers, I’m confident that this will level-up any design team.

  • How does lifetime access sound?

    After purchasing, you'll get unlimited access to UX Management Playbook (or UX Career Ladder). Use this on any and all devices you own. This comes with lifetime updates.

Christopher Nguyen UX Designer

Hey 👋 I’m Chris

Hey — I'm Chris, a design leader working with some of the best tech companies in the world.

I’ve coached, mentored, and managed large teams of designers from Silicon Valley and beyond.

Working with hundreds of designers throughout my career I’m here to teach you the tricks of the trade. Read more

 You're a click away from the best decision of your career. Promise.

It’s time manage a happier and
healthier design team today