Do not index
Do not index
How to convince stakeholders of your design ideas
3 steps I would do to convince the stakeholders
1. Collect evidence
Gather relevant data, research, and insights to back up your design decisions (e.g. user feedback, analytics, case studies).
Use anecdotes or real-life examples to show how your design addresses actual problems.
Ensure your design is supported by facts that align with business goals, not just personal opinions.
2. Get Friendlies
Run your design by a few allies within the organisation who understand the value of your work.
Seek feedback and check if they’re aligned with your vision.
Leverage early supporters who can advocate for your design and help build momentum. Their input can also help you refine your pitch.
3. Pitch
Present your design in a group setting (e.g. town hall, design review, or team meeting) where multiple voices can be heard.
Focus on how your design aligns with company objectives and solves key problems.
Be open to feedback and suggestions—use the collective input to improve the design and get buy-in from stakeholders.
Structure of the pitch
For the pitch, I like the VC structure:
- Problem
- More problem
- Impact
- Solution
- Benefits
- Execution
I usually pitch ideas like this:
- Big Problem
- Problem within a problem
- The impact of the problem if nothing gets done
- One-liner solution
- Solution benefits and how it solves the problem
- How it works
- How can it make a positive impact on the biz/users
- What's already out there
- How does it stand out
- If everything works, what happens?
- Next steps
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