What’s the difference between UX design and service design?

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UX Design vs Service Design

UX Design (User Experience Design)

Focuses on the interaction between users and a specific product or service.
Aims to create seamless, intuitive, and enjoyable experiences.
Primarily concerned with digital interfaces such as websites, apps, or software.
Involves elements like:
  • Usability
  • Information architecture
  • Wireframing
  • Prototyping
  • User testing

Service Design

Focuses on the end-to-end experience of a service, considering both customer and service provider.
Designs the entire service journey across multiple touchpoints.
Ensures all interactions (digital, physical, or human) are:
  • Cohesive
  • Efficient
  • Aligned with user needs
Takes a holistic approach: addresses both front-end (customer-facing) and back-end (operational) aspects of a service.

In short

UX design is about optimising the user experience with a product or interface.
Service design looks at the overall service experience, ensuring that all parts of the service delivery process work together smoothly.

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