How do I master presenting to different stakeholders and selling my designs effectively?

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For context: Right now, I use a presentation format to align stakeholders, but I feel like I’m including too many design details that don’t resonate with high-level boards or stakeholders. Even though I try to simplify with visuals and videos, they still say it’s too detailed for their level.
The tricky part is that I feel these details are crucial for the product, so I’m not sure what to cut.
Another challenge is keeping my tone engaging—right now, my presentations feel a bit flat, and I worry they’re boring for the audience.

How to ace stakeholder presentations and win buy-in

Here’s a few recommendations to experiment with:

1. Play with your presentation structure:

  • What’s the pain? (Set the context)
  • What’s the struggle? (Highlight the problem)
  • How does your design solve it? (Show the transformation)
Remember, stakeholders care about what impacts them—like revenue, conversion, or customer impact—so connect the details to those outcomes.

2. Get feedback:

Record yourself or ask a few people to sit in and give honest feedback.
You might think your style is “boring,” but it could just be imposter syndrome talking.

3. Keep it brief:

Share the essentials and leave room for questions.
Finding the balance between too much and too little info is key.

4. Know your audience:

Product and engineering teams usually want to know how it works.
C-levels care about how it impacts customers.
Adjust accordingly!
 

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