Do not index
Do not index
For context: Right now, I use a presentation format to align stakeholders, but I feel like I’m including too many design details that don’t resonate with high-level boards or stakeholders. Even though I try to simplify with visuals and videos, they still say it’s too detailed for their level.
The tricky part is that I feel these details are crucial for the product, so I’m not sure what to cut.
Another challenge is keeping my tone engaging—right now, my presentations feel a bit flat, and I worry they’re boring for the audience.
How to ace stakeholder presentations and win buy-in
Here’s a few recommendations to experiment with:
1. Play with your presentation structure:
- What’s the pain? (Set the context)
- What’s the struggle? (Highlight the problem)
- How does your design solve it? (Show the transformation)
Remember, stakeholders care about what impacts them—like revenue, conversion, or customer impact—so connect the details to those outcomes.
2. Get feedback:
Record yourself or ask a few people to sit in and give honest feedback.
You might think your style is “boring,” but it could just be imposter syndrome talking.
3. Keep it brief:
Share the essentials and leave room for questions.
Finding the balance between too much and too little info is key.
4. Know your audience:
Product and engineering teams usually want to know how it works.
C-levels care about how it impacts customers.
Adjust accordingly!
How To Turn UX Research Into Design Decisions AMA with Elizabeth Creighton
How Dan builds design influence in an organisation
This framework is part of UX Playbook. Get shortcuts to a master of UX processes, for any projects, without expensive bootcamps.
