Diary Study
Synonyms: diary research, longitudinal study, experience sampling, camera study, self-reporting study
Definition
Use cases
- Forgotten routines: Users say in an interview they budget "weekly." Their diaries show they check the app mainly on payday and after big purchases.
- Multi-channel journeys: A car buyer moves between a website, a dealer visit, and a finance call over 3 weeks. Diary entries connect those separate interactions.
- Changing attitudes: New users rate a fitness app highly on day 1. By week 2, their entries show motivation dropping as reminders stop.
How it's used in practice
- Choose a logging protocol. Ask participants to log at set times, after specific events, or when prompted by a notification.
- Recruit for commitment. Screen for people who can complete entries consistently, and recruit extra participants to account for dropouts.
- Run a kickoff and trial day. Show participants how to use the tool and let them practice before the study begins.
- Review entries during the study. Check submissions regularly and follow up when an entry raises a useful question or a participant goes quiet.
- Close with interviews. Use participants' entries as prompts for a final debrief.
Challenges & limitations
- Dropout and fatigue: Entries can become shorter or less frequent as the study continues.
- Self-reporting bias: Participants may forget events, change what they record, or leave out experiences they consider unimportant.
- Analysis load: 15 people logging daily for 2 weeks can produce 200+ entries to code and synthesize.
Free resources
- NN/g: Diary Studies: Understanding Long-Term User Behavior and Experiences — when to run one, study length, and event-, interval-, and signal-based logging
- NN/g: Diary Studies (Video) — using diaries to research journeys and issues beyond a single interaction
- NN/g: 5 Steps for Effective Diary Studies in Customer Journey Research (Video) — running diaries across omnichannel touchpoints

