Do not index
Do not index
How to conduct stakeholder interview
Step 1 — Define your research goals.
- Who is the solution for and why do they need it
- What are the significant assumptions we need to clarify?
- What are some concerns or constraints you foresee?
Step 2 — Select & source users
Step 3 — Choose the structure of your interview.
- Structured interviews have a rigorous set of questions that do not allow one to divert.
- Semi-structured interviews allow new ideas to be brought up during the interview as a result of what the interviewee says.
- Unstructured Interviews allow questions to rise spontaneously in a free-flowing conversation.
Step 4 — Create an interview guide
A good interview guide paves the way for a deep, free-flowing conversation with participants.
Outline the main talking points, typically broken down into 4 sections:
- Introduction
- Warm-up questions
- Project-specific questions
- Closing remarks
Step 5 — Practice, practice, and practice!
This framework is part of UX Playbook. Get shortcuts to a master of UX processes, for any projects, without expensive bootcamps.
I made a guide on how to create a proto-personas:
