This year, 366 tech companies laid off 107,370 employees.
Let that sink in for a second.
If you’re a designer, chances are you’ve watched colleagues—or maybe even yourself; get shown the door. Now, many designers are flirting with the idea of freelancing.
Sounds dreamy, right? No boss breathing down your neck, the freedom to work in your PJs, and the potential to charge the rates you deserve.
But hold up…
Before you dive in, let’s talk about something crucial: not every client is worth your time.
In fact, some clients will make you wish you had stayed at that toxic 9-to-5. Here’s how to vet them, and when it’s time to simply say, “Nope, I’m out!” ✌️
If a client can’t even show up on time for that first Zoom call, guess what?
They won’t respect your time when it comes to deadlines, either.
Pay attention to how they talk to you; are they rude, dismissive, or condescending? Trust your gut.
✅ Ask about budget upfront:
Don’t waste weeks with a client who doesn’t even have the budget for your expertise. Ask directly, “What’s your budget for this project?”
If they dance around it, they’re probably not serious.
✅ Red fags matter:
Do they expect the world but have a shoestring budget?
Do they keep talking about “exposure” instead of fair pay?
Run. Fast.
2. Set clear expectations from day 1
✅ Scope creep is real:
You need to lay out what you’re delivering down to the last wireframe.
If they want more, they need to pay more. And no, you’re not their magical design genie.
✅ Payment terms are not optional:
Define how and when you’ll get paid before you even think about starting.
If they’re iffy about paying a deposit, it’s a sign. Make your peace and move on.
3. Understand their why
✅ Why do they need you?
If they can’t clearly explain why they want a UX designer or what problem they're solving, they don’t know what they want; prepare for endless revisions.
✅ Do they respect your expertise?
If they treat you like a pixel pusher instead of a pro, it’s going to be a headache.
You’re a designer, not their puppet.
More gold on Pricing and Client Acquisition - straight from 13 seniors.