Do not index
Do not index
For context: There might be some metrics from user testing, but they just never feel that impactful.
How to showcase metrics for a hypothetical case study (or an unlaunched product)
For hypothetical case studies it’s a lot harder. The goal is to communicate that this was a job well done.
You can think of some numerical metrics:
- Number of users interviewed (or feedback received)
- Number of screens designed (or iterations)
- Number of hours spent on the project
- Anything that's quantifiable—which implies the project was impactful
If you don’t have hard numbers to show, try these alternatives:
- Test metrics: example could be usability test first round vs second round, A/B testing results
- Positive reviews or feedback (direct quotes often work the best)
You should also brainstorm potential impacts once the solution is released:
Example: If a user tells you in an interview that they spend 10 hours doing X, and your solution aims to cut that down to 5 minutes
↳ You could frame it as: 'Potential hours saved: 9.9’
Keep in mind, businesses value impact in two ways:
- Increasing revenue (e.g., driving sales)
- Saving resources (e.g., optimising processes)
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