What projects should I showcase in my portfolio to get interview calls from the company I'm looking for?

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How to choose the right projects for your portfolio

Here’s 3 golden rules I like to use:

1/ Various selection of projects:

🔸 Platform-based variety:

Showcase projects across different platforms (web, mobile apps, VR,… ).
This demonstrates your adaptability to various mediums.

🔸 Industry-based variety:

Include projects from different industries (e.g. healthcare, media, blockchain, e-commerce).
This shows your ability to work across different contexts and tackle various challenges.

2/ Your best work

Which projects that you’re extremely proud of?
Emphasise the process behind the project: how you approached challenges, your design thinking, and the impact your work had.

3/ Projects that would align with the type of company you are apply for

🔸 Consumer-facing companies:

Showcase projects focused on user-centered design, usability, and interfaces aimed at broad audiences (e.g. consumer SaaS).

🔸 B2B companies:

Highlight work involving complex systems, data-driven design, and tools for business users (e.g., analytics platforms). Tailor your portfolio to reflect the company's product or service needs.

4/ Bonus Rule—At Least 3 Projects

Include a minimum of three projects to give a well-rounded view of your skills and experience.

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