Are you a UX designer looking to build a personal brand?
Has the thought of becoming a Design-Entrepreneur ever crossed your mind?
I’m Chris Nguyen — a UX Design consultant and mentor, and over the past year, I’ve successfully:
Built an audience of > 23,000 loyal fans across multiple platforms
Monetized this audience to make a full-time living
Earned > $50k in online sales
Yes, it’s possible.
In this blog, I’ll share a step-by-step guide for UX Designers to build an online audience and influence, which will open doors to multiple passive sources of income and give you the financial freedom you deserve.
Focus on topics that resonate with your target audience, addressing their challenges and providing helpful solutions.
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By offering value, you become a go-to resource that your audience can trust.
Step 3: Foster Genuine Connections with Your Audience
Creating content is just the beginning.
You also need to engage with your audience and build a community around your personal brand.
Reply to comments
Answer questions in DMs
Show genuine interest in what your audience has to say
Strengthening the connection with your loyal audience (technically your fan base) is the key step to gaining trust from them.
As the values you provide start influencing their lives for the better, they’ll be more likely to trust your recommendations and invest in your digital products or services.
How I use Notion to manage my business:
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Get Notion Plus for 3 months and unlimited AI for free:
Access to a private community where you share your mentorship and expertise
These additional values are your strong unique selling points when it comes to creating influence and impact on your online audience.
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Make it your business goal to create free content so valuable that your audience can’t help but start paying for some of your courses/services.
Step 7: Consistency and Persistence Are Your Friends
Building an audience and influence online is a marathon, not a sprint.
My journey to building an audience and influence as a UX designer was filled with valuable lessons, incredible connections, and personal growth.
I started posting content consistently for months, providing thousands of free resources before I could finally see any fruit: An established and loyal fan base.
It takes time and effort, but being consistent with your content, engagement, and personal brand is vital to your #buildinpublic journey.
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Stay patient and persistent, and you'll gradually see your influence and audience flourish.
Thank you for reading, see you in the next blog post ✌️
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Whenever you're ready, there are 4 ways I can help you: