Top 5 UX Strategies for Designing Intuitive and Accessible Mobile Apps

Discover the top 5 UX strategies for designing intuitive and accessible mobile apps. Elevate your app design skills and create delightful user experiences.

Top 5 UX Strategies for Designing Intuitive and Accessible Mobile Apps
Do not index
Do not index
Read time: under 4 minutes

App Design… is a skill

As someone who's been in the UX design world for quite some time now, I understand the challenges of crafting mobile apps that are intuitive, user-friendly, and accessible to everyone.
In today’s blog post, I’m sharing my top 5 tips for designing top-notch mobile apps, complete with real-life examples to help you apply these practices in your work.
No matter your experience level, these pointers will help you level up your mobile app designs and ensure a great experience for your users.
Without further ado, let’s dive in 👇
 

Questions you should ask when designing with Emily Anderson.
Video preview
Questions you should ask when designing with Emily Anderson.

#1 Prioritize User-Centered Design (UCD)

Understanding your users
Understanding your users
The foundation of a successful mobile app is a deep understanding of its users.
Adopting a User-Centered Design (UCD) approach ensures that your app is designed with your target audience's needs, preferences, and expectations in mind.
To implement UCD effectively, start by conducting thorough user research:
  • Develop empathy maps
  • Interview potential users
 
Gain insights into users’ goals, frustrations, and pain points. Use these insights to guide your design decisions and create a mobile app that addresses users' needs effectively.
👉
Want to learn more about user research? Get detailed step-by-step guides and templates on Interviews, Personas, Customer Journey Maps and more. Get instant access to UX Playbook.
 
🔸
Example: If you find that your users are primarily looking for a quick way to find nearby restaurants. Ensure your app features a prominent search function with location-based results.
 

#2 Simplify Navigation and Interactions

AirBnB webpage
AirBnB webpage
Aim for a mobile app that's easy to navigate and interact with, even for first-time users.
One way to achieve this is by focusing on creating a clear and concise information architecture that organizes content into a logical hierarchy.
Another strategy is using familiar design patterns, such as tab bars for primary navigation or swipe gestures for browsing through image galleries.
Stick to consistent interaction patterns across your app to create a sense of familiarity
 
🔸
Making users feel comfortable and confident when using your app.
 

#3 Design for the "Fat Finger" Problem

Ensuring that touch targets are large enough for users.
Ensuring that touch targets are large enough for users.
Mobile devices often come with a unique set of challenges, including the "fat finger" problem.
Designing for this means ensuring that touch targets are large enough for users to tap accurately and comfortably.
 
🔸
Example: In a mobile banking app, make sure that buttons such as "Deposit Check" or "Transfer Funds" are large enough for users to tap without accidentally selecting the wrong option.
And don't forget to leave enough space between touch targets to prevent errors and frustration.
 
More actionable tips and fewer headaches: Join designers from 40+ countries using UX Playbook. Get detailed step-by-step guides and templates to supercharge your UX process.
 

#4 Optimize for Accessibility

Optimize for Accessibility.
Optimize for Accessibility.
Inclusive design is essential when crafting mobile apps. Your app should be usable by everyone, no matter their abilities.
This includes accommodating users with:
  • Visual impairments
  • Hearing difficulties
  • Motor impairments
 
🔸
Example: For a mobile news app, make sure users can:
✅ Resize text for better readability
✅ Provide alternative text for images
✅ Ensure compatibility with screen readers
Also, design for users with motor impairments by including voice input options and gesture-based controls.
 

#5 Continuously Test, Iterate, and Improve Your Designs

Prototyping Report Card
Prototyping Report Card
We all know that Rome wasn't built in a day, and neither is a perfect app design.
Continuous testing and iteration are crucial for creating the best possible user experience.
How to apply this:
  1. Collect user feedback on your app through usability testing and surveys.
  1. Analyze this feedback to pinpoint areas that need improvement.
  1. Make the necessary updates → re-test to confirm that your changes have had the desired effect.
  1. Embrace feedback → keep refining your designs to create an app that truly connects with your users.
 

Summary

To craft mobile apps that truly shine, it's essential to focus on designing intuitive, user-friendly, and accessible experiences.
 
The 5 best practices to design the best app experience for your users are:
  1. Prioritizing UCD
  1. Embracing familiar and simple design patterns
  1. Addressing the "fat finger" issue
  1. Optimizing for accessibility
  1. Continually testing and tweaking
 
These five strategies have served me well in my UX design career, and I hope they'll help you too.
Keep up the great work, and happy designing!
 

👉
Whenever you're ready, there are 4 ways I can help you:
1. Junior Designer Bundle: Transition into UX with my playbooks: breaking down portfolios, applications, and UX frameworks, to build a solid career foundation. Craft an unforgettable portfolio & get hired.
2. Senior Designer Bundle: Become a design leader with systems to build healthier, happier teams and grow you and others meaningfully. Join 500+ aspiring leaders.
3. UX Portfolio Critique: Get a 20-minute video of brutally honest feedback, a checklist of things to fix, in less than 48 hours. Get a personalised portfolio critique here.
4. Job Sprint Course: Stand out in an unpredictable job market by building a memorable personal brand and a killer job search strategy. Get hired in UX with Job Sprint.

Get free UX resources

Get portfolio templates, list of job boards, UX step-by-step guides, and more.

Download for FREE
Christopher Nguyen

Founder of UX Playbook

Related posts

Successful UX Design Projects: Unpacking Top 5 Industry UX Design Case StudiesSuccessful UX Design Projects: Unpacking Top 5 Industry UX Design Case Studies
How to Design a Seamless UX with Zero UI in 2024How to Design a Seamless UX with Zero UI in 2024
7 Essential UI/UX Design Fundamentals: A Comprehensive Guide for Designers7 Essential UI/UX Design Fundamentals: A Comprehensive Guide for Designers
7 Dark Patterns in UX Design: A Guide To Ethical Design7 Dark Patterns in UX Design: A Guide To Ethical Design
10 Essential UX Laws For Top Designers in 202410 Essential UX Laws For Top Designers in 2024
Design for Accessibility: 7 Essential Principles for Inclusive UX DesignsDesign for Accessibility: 7 Essential Principles for Inclusive UX Designs
 
 

Get unstuck in our newsletter

Actionable frameworks to level up your UX career. Read in 5 minute or less, weekly. Absolutely free.
 
 
     
    notion image
    Join over 8,000 designers and get tactics, hacks, and practical tips.